Oman on Russian TV channels
The advertising campaign to promote Oman continues, now on television. In July, a video was launched on various Russian TV channels.
The bright and inspiring video, created to promote Oman as a unique destination, tells about the nature, culture, and emotions that await travelers in the Sultanate. Direct delivery, close-ups, and cinematic imagery are used to make viewers consider a trip during the viewing.
The campaign aims to increase awareness and stimulate demand during the autumn-winter season, when Oman is particularly comfortable for travel.
Main events in Oman: calendar of events for the year
As part of our collaboration with partners, we have collected up-to-date sources about large-scale events in the Sultanate. These resources can be a convenient tool for planning tours and informing clients:
Concerts, shows and exhibitions at the Oman Convention & Exhibition Centre
The program of the Royal Opera House in Muscat
National calendar of events and holidays
We recommend that you follow the updates and use the reasons to create tours with a focus on culture and business events.
Intourist launches tours to Oman: a new offer on Flydubai blocks
Intourist, a tour operator that participated in the December FAM trip to the Sultanate, is launching organized tours to Oman starting in October 2025.
Flights will be operated by Flydubai with a short stopover in Dubai. Departures are available from four Russian cities: Moscow, Kazan, Yekaterinburg, and Novosibirsk.
Tours to Salalah will start from October 15, and to Muscat from November 5. The focus will be on beach vacations and cultural experiences.
FAM-trip Resort Holiday: route from the capital to the Salalah coast
At the end of June, the familiarization tour (FAM trip), organized for the team of the Resort Holiday tour operator, ended. The program included the key regions of Muscat, Jebel Akhdar and Salalah, which makes it especially valuable: the southern region is not always included, but it gives a completely different view of Oman.
The participants noted the high level of organization, thoughtfulness of the route and comfort:
- the best hotels in each region;
- Russian-speaking guides;
- attentive drivers;
- food and water on the road;
- a rich cultural and natural program.
The FAM trip was held with the support of the Ministry of Cultural Heritage and Tourism of Oman and the Oman Tourism Office in Russia.
Oman through the Eyes of the Press: Key Materials from July
Two major Russian media outlets have published articles about Oman, highlighting the country's appeal to tourists and industry professionals.
Travel Times (pp. 52-53) published an article focusing on Oman's convenient flight schedule, direct flights, and visa-free travel for up to 30 days. The article highlights the growing tourist flow from Russia and provides a detailed description of the Dhofar region, one of Oman's most unique resorts, offering a refreshing escape from the heat, coastal relaxation, and cultural experiences. The material is especially useful for those who are looking for a new destination for the velvet season.
Online version of the magazine
The ATOR website (Association of Tour Operators of Russia) published an article called "The Warm East Without the Hustle: Five Reasons to Visit Oman This Autumn." Among the arguments are the absence of a visa, direct flights, a combination of nature and comfort, safety, well-developed infrastructure, and gastronomy. The article is intended for both tourists and industry professionals.
